Leader of NCAA Championships to Deliver Convention Keynote
By Tom Lewis, USTFCCCA
September 6, 2012
NEW ORLEANS – Mark Lewis, the NCAA’s executive vice president for championships and alliances, will deliver the keynote address at the USTFCCCA Convention this December. Lewis was selected for the position in April and holds the task of overseeing all 89 NCAA Championships – including 18 in the sports of cross country and track & field across three divisions – its business initiatives and the corporate and media partnerships that fuel them. The USTFCCCA Convention will be held December 17-20 at the JW Marriott Grande Lakes in Orlando, Fla.
Lewis was previously president of Jet Set Sports, a leading hospitality and event company that has highly successful partnerships with various local and national Olympic organizing committees.
At Jet Set Sports, Lewis led a company focused on providing support to Olympic entities in the areas of accommodations, event tickets, catering, ground transportation, management and many other services. Since his arrival in 2005, he played a key role increasing company revenue by more than 400 percent.
Prior to his position at Jet Set Sports, Lewis was vice president of sponsorship at the National Broadcasting Company (NBC) where he was responsible for the oversight of all aspects of global Olympic and NFL sponsorships for General Electric, including working with various business units of the company to increase sales.
Lewis also previously served as president and chief operating officer of Olympic Properties of the United States (OPUS) LLC in Salt Lake City. OPUS was a joint venture of the Salt Lake Olympic Organizing Committee and the United States Olympic Committee (USOC). This joint venture raised more than $1.5 billion from sponsorships with more than 70 corporations as well as funds through ticket sales, private donations and merchandise agreements. At OPUS, he was responsible for all commercial fundraising activities associated with the Olympic movement within the United States including those related to the 2002 Olympic Winter games. He has also served in executive positions within the USOC and the Salt Lake Olympic Organizing Committee.
Lewis is a former football student-athlete at Georgia. He earned his undergraduate degree in 1988 and his law degree in 1992 from the school.
He is the son of Bill Lewis, the former head football coach at East Carolina, Georgia Tech and Wyoming and assistant at a number of prominent programs, most recently Notre Dame. Bill Lewis also spent time as an NFL assistant with the Miami Dolphins.
Lewis will be the third NCAA executive to address the USTFCCCA Convention. NCAA President Mark Emmert spoke to the group in 2011, and the late Miles Brand, a former NCAA president, was featured in 2007.
More on Mark Lewis via NCAA story …