HOKA ONE ONE Joins USTFCCCA Supporter Program

NEW ORLEANS – The U.S. Track & Field and Cross Country Coaches Association (USTFCCCA) is pleased to officially announce HOKA ONE ONE®, a footwear company at the leading edge of developing recovery technology, as the newest member of its USTFCCCA Supporter Program.

“The entire crew at HOKA ONE ONE is comprised of passionate runners and collectively we have a very long and successful history in competitive cross country and track & field running,” HOKA ONE ONE Brand President Jim Van Dine said. “We understand the performance demands of competitive runners and what is takes to keep running at an elite level, so it was an easy decision for us to team up with the USTFCCCA and its Supporter Program. We are honored to be part of this wide-reaching coaches community.”

HOKA ONE ONE’s shoes have benefitted runners at all experience levels, from the elite competitor – including recently crowned USA One-Mile Road Championships winner Leo Manzano – to the casual runner.

In looking for a way to assist runners in the recovery process, HOKA ONE ONE has developed running shoes with a unique performance midsole geometry that promote an energizing, stable ride.

By focusing on promoting natural foot motion and uniformity of stride, HOKA ONE ONE’s running shoes feature maximal cushioning  derived from a higher volume, softer density and greater rebounding foam in the midsole.

This technology earned HOKA ONE ONE "Outside Magazine Gear of the Show" award at the 2012 Summer Outdoor Retail Summer Market Show and the "Best New Gear" award from the Gear Institute.

“With their participation in the USTFCCCA’s Supporter Program, HOKA ONE ONE has shown their strong commitment to track & field and cross country programs throughout the nation and we encourage our member coaches to explore the innovative footwear that they have to offer.” USTFCCCA CEO Sam Seemes said.

USTFCCCA members can discover the benefits of HOKA ONE ONE at a nearby authorized specialty running store or online at the company’s website, www.hokaoneone.com.

About HOKA ONE ONE

HOKA ONE ONE (a division of Deckers Outdoor Corporation [NASDAQ : DECK]) was founded in 2009 by Jean-Luc Diard and Nicolas Mermoud and was created to design shoes that offer improved performance primarily for ultrarunners. Deckers Outdoor Corp. acquired the brand in late 2012 and is investing to broaden the product line to service all runners. Due to HOKA ONE ONE’s unique ability to provide cushioning while still offering stability, runners of all types may greatly benefit from its products. For more information, please visit www.hokaoneone.com

About Deckers Outdoor Corporation

Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities.  The Company’s portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®.  Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 117 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

ABOUT THE USTFCCCA

The U.S. Track & Field and Cross Country Coaches Association (USTFCCCA) is a non-profit professional organization representing cross country and track & field coaches of all levels. The organization represents over 8,000 coaching members encompassing 94% of all NCAA track & field programs (DI, DII, and DIII) and includes members representing the NAIA as well as a number of state high school coaches associations. The USTFCCCA serves as an advocate for cross country and track & field coaches, providing a leadership structure to assist the needs of a diverse membership, serving as a lobbyist for coaches’ interests, and working as a liaison between the various stakeholders in the sports of cross country and track & field.