USTFCCCA Excellence In Communications

Athletics communications representatives at schools and conferences who have committed to excellent coverage and support of collegiate track & field and cross country are eligible to be nominated for the award in recognition of their service to the sport by coaches, other athletics communications representatives, media members and the general public.

The efforts of these hard-working individuals around the nation are crucial in generating interest and exposure for the sports of collegiate track & field and cross country, and the USTFCCCA will honor four – one per NCAA Division and the NAIA – after both the track & field and cross country seasons.

Among the criteria considered for the award:

• Exhibiting consistent, innovative, high-quality coverage of the sport
• Demonstrating a record of improving coverage and public awareness in the area/campus, etc.
• Taking risks with their decisions in hopes of increasing awareness of the sport
• Displaying the utmost professionalism in interactions with the media, coaches and student-athletes.
• Effectively and cleverly utilizing multimedia and social media.
• Bringing understanding to an individual/subject/cause through excellence in feature writing, producing or promoting.